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How To Create Your First Email Marketing Campaign & 90 Compelling Call to Action Ideas

There are a staggering 3.9 billion email users worldwide, meaning there are 124% more email users than Facebook and Instagram users combined. Yep, you read that right. Email is the…

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How Email Marketing Can Skyrocket Your Business: Top 18 Benefits of Email Marketing for Small Business

Is Email Marketing Still Effective? Curious whether or not email marketing is still effective in the age of social media, SEO, and PPC?  As a small business owner, the decisions…

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LinkedIn Advertising: The Beginner’s Guide (+ Free Matched Audiences E-book)

You’ve got a few social media profiles created, optimized, and firing on all cylinders. Maybe you’re even running targeted social ads on Facebook or Instagram. You’re feeling pretty good about your…

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LinkedIn Marketing for Small Business: Why It’s Effective

Founded in 2002, LinkedIn has revolutionized how working professionals network, transformed the hiring and recruitment process, and yes, even created new marketing opportunities. Unlike other social networks, LinkedIn is about…

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Digital Marketing Assessment

Digital marketing encompasses every part of your business’s online presence, from the obvious (social media, online ads) to the behind-the-scenes work (SEO, website design, online PR). With so many moving…

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How YouTube Ads Work: Why They’re Effective, How Much They Cost, and 9 Best Practices

With video marketing continuing its steady rise, it’s never been a better time to promote your business on YouTube. Global audiences watch a collective 1 billion hours of YouTube per…

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YouTube Marketing: Grow Your Business with These 9 Strategies

YouTube is now the second most visited website in the United States, surpassed only by Google. In 2019 alone, YouTube had approximately 25.19 billion visits per month. It’s no surprise,…

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The Top 12 Twitter Marketing Strategies

Twitter is the beating pulse of pop culture, international news, politics, and so much more. Businesses of all kinds have turned to Twitter to accomplish a wide variety of marketing…

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Best Twitter Ads Tactics

Have you been successfully marketing your business by tweeting your heart out? With approximately 330 million monthly active users eager to discover and engage, Twitter is a great place to…

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The Full SEO Glossary: 120 Terms & Simple Definitions

Search Engine Optimization (SEO) refers to the series of practices focused on increasing a website’s visibility and traffic quality by utilizing organic search engine results. Typically, SEO tries to have…

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