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LinkedIn Marketing for Small Business: Why It’s Effective

Founded in 2002, LinkedIn has revolutionized how working professionals network, transformed the hiring and recruitment process, and yes, even created new marketing opportunities. Unlike other social networks, LinkedIn is about…

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Digital Marketing Assessment

Digital marketing encompasses every part of your business’ online presence, from the obvious (social media, online ads) to the behind-the-scenes work (SEO, website design, online PR). With so many moving…

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How YouTube Ads Work

Why They’re Effective, How Much They Cost, and 9 Best Practices With video marketing continuing its steady rise, it’s never been a better time to promote your business on YouTube.…

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YouTube Marketing: Grow Your Business with These 9 Strategies

YouTube is now the second most visited website in the United States, surpassed only by Google. In 2019 alone, YouTube had approximately 25.19 billion visits per month. It’s no surprise,…

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The Best Twitter Marketing Strategies in 2020

Twitter is the beating pulse of pop culture, international news, politics, and so much more. Businesses of all kinds have turned to Twitter to accomplish a wide variety of marketing…

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Best Twitter Ads Tactics

Have you been successfully marketing your business by tweeting your heart out? With approximately 330 million monthly active users eager to discover and engage, Twitter is a great place to…

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The Full SEO Glossary: 120 Terms & Simple Definitions

Search Engine Optimization (SEO) refers to the series of practices focused on increasing a website’s visibility and traffic quality by utilizing organic search engine results. Typically, SEO tries to have…

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SEO for Small Businesses: The Beginner’s Guide

The world of digital marketing is full of acronyms, and it feels like there’s a new one every day. You’ve probably at least heard of CPC (cost per click) and…

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The Ultimate Pinterest Marketing Guide 2020: How-To, Algorithm Updates, Strategy, and More

If you think that Pinterest is only for finding recipes and DIY crafts, think again. Recent research estimates that Pinterest is responsible for between five to eight percent of all…

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Pinterest Ads for Businesses in 2020: 10 Practical Tips and Free Resources

If you’ve discovered Pinterest’s underappreciated marketing power, you may be considering stepping up your game with Pinterest Ads. Launched in 2014, Pinterest Ads have helped businesses of all shapes and…

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