The world of digital marketing is full of acronyms, and it feels like there’s a new one every day. You’ve probably at least heard of CPC (cost per click) and…

If you think that Pinterest is only for finding recipes and DIY crafts, think again. Recent research estimates that Pinterest is responsible for between 5-8 percent of all referral traffic…

If you’ve discovered Pinterest’s underappreciated marketing power, you may be considering stepping up your game with Pinterest Ads. Launched in 2014, Pinterest Ads have helped businesses of all shapes and…

With approximately 1.66 billion people daily Facebook users, there’s no question that your target audience is on Facebook. After more than a decade, Facebook is still the largest social media…

With an estimated 1 billion monthly users and a potential advertising reach of 849.3 million users, Instagram remains one of the most important social media networks for businesses.  Since its…

One business cliché just never stops ringing true: customers are the lifeblood any business. Acquiring and retaining new customers should be a top priority for all business owners. But if…

Although it’s only been 16 years since Facebook’s beginnings, many business owners are still playing “catch-up” with Facebook’s ever-evolving algorithm. Unfortunately, if you’re waiting for Facebook to find “the algorithm”…